Privacy Policy

This privacy policy is in accordance with the Privacy Act 1988.

Alby Privacy Policy 

  1. Scope & Consent

This Privacy Policy (“Policy”) applies to Alby (“we”, “us”, “our”), operated by Aspire Live Pty Ltd (ABN 99 662 218 135), and governs how we collect, use, disclose, store, and safeguard personal information through our website at www.myalby.com and related digital services (“Services”).

By accessing our Services, creating an account, or interacting with us, you consent to the practices described in this Policy and agree to our Terms of Use. This Policy complies with the Privacy Act 1988 (Cth), Australian Privacy Principles (APPs), the Spam Act 2003, and other relevant local privacy laws. 

Where applicable, we may issue separate, country-specific privacy notices. 

 

  1. Information We Collect

We collect personal and non-personal information for legitimate business purposes, including providing access to our platform, enabling transactions, supporting account management and meeting legal requirements. 

2.1 Information You Provide 

  • Account Registration: Name, email, phone number, password, business name. 
  • Business Listing Information: Business description, address, category, logo, website, hours, promotional content and any images or photo content you choose to upload (e.g. product photos, venue images). 
  • Support Communications: Email threads, messages submitted via forms or chatbot, call logs (if applicable). 
  • Social Login: Limited public profile info such as name and verified email (from platforms like Google or Facebook). 

2.2 How We Use Your Information 

We may use your personal information to contact you regarding your account. This may include communication via Alby email, phone, or SMS to: 

  • Provide customer support, troubleshoot issues, resolve disputes, or collect any fees or monies owed; 
  • Request feedback through surveys or ask for your input to improve our services; 
  • Enforce our Terms of Use, Privacy Policy, or other agreements we may have with you. 

 

2.3 Information We Collect Automatically 

  • Device & Technical Information: IP address, browser type, device identifiers, operating system, language settings. 
  • Usage Data: Clickstream data, search history, interaction with listings, date/time stamps. 
  • Cookies & Web Beacons: Used for authentication, analytics, performance, marketing and security purposes. 
  • Location Data: Approximate location derived from IP address to provide localised content. 

2.4 Payment & Transaction Information 

When users purchase subscription services (e.g., featured listings or upgrades): 

  • Collected: Transaction amount, billing details, subscription choices. 
  • Security: Handled via certified PCI-DSS compliant third-party payment processors. 

2.5 Information from Other Sources 

We may collect personal information about you from other sources, in accordance with applicable laws, to enhance our services, personalise your experience and support business operations. 

  1. a. Social Media Platforms
     When you register, log in, or interact with our Services using social media platforms (e.g. Google, Facebook), we may receive information you’ve made available on those platforms. This may include:
  • Profile details such as name, email, and preferences; 
  • Content you’ve liked, viewed, or interacted with; 
  • Ads you’ve clicked or been shown; and 
  • Video viewing behaviour (where applicable and with consent). 

If you grant access to video content, we may collect or share video viewing data for up to two years or until consent is withdrawn. The type of data we receive depends on your settings and permissions within the social media platform. 

 

  1. How We Use Your Information

We use the information we collect to: 

3.1 Deliver and Enhance Services 

  • Create and manage your Alby account 
  • Publish and maintain your business listing or user profile 
  • Facilitate service discovery and search functionality 
  • Provide personalised local content, recommendations and suggestions 
  • Improve platform functionality and user experience 

3.2 Customer Support and Communication 

  • Respond to questions, issues and complaints 
  • Send service notifications, changes to terms, or technical updates 
  • Conduct surveys, collect feedback, or request testimonials (with consent) 

3.3 Payments and Billing 

  • Process payments for premium services 
  • Issue invoices and transaction confirmations 
  • Handle subscription renewals or changes to paid features 

3.4 Marketing and Promotions 

  • Deliver promotional emails, offers, or event invitations (if opted in) 
  • Run campaigns or contests and notify winners (with explicit consent) 
  • Track marketing effectiveness and ad engagement 

3.5 Safety, Security, and Legal Obligations 

  • Detect and prevent fraud, spam, or abuse of our services 
  • Ensure compliance with our Terms of Use 
  • Respond to lawful requests from regulatory bodies or law enforcement 
  • Where applicable, we rely on your consent, contractual necessity, or legal obligations as the legal basis for collecting and processing personal data. 

 

  1. Disclosure of Personal Information

We do not sell your data. We may disclose your information only when necessary, including: 

  • Service Providers: Hosting, analytics, communications and payments 
  • Legal Authorities: For law enforcement, court orders, or regulatory compliance 
  • Corporate Transitions: In case of merger, acquisition, or restructuring 
  • With Consent: Any other parties only with your explicit permission 

 

  1. Cross-Border Transfers

Some service providers are located overseas, including in the United States, Europe, and Asia. When personal data is transferred internationally, we ensure: 

  • Adequate data protection agreements are in place 
  • Compliance with Australian Privacy Principles and applicable cross-border data transfer regulations 
  • Reasonable steps are taken to protect transferred data 

 

  1. Data Retention

We retain personal information for as long as necessary: 

  • Active Listings & Accounts: Data is retained while accounts or listings remain active 
  • Closed Accounts: Information is retained for up to 7 years to comply with tax, legal, or regulatory obligations 
  • Payment & Invoicing: Retained in line with Australian financial regulations 

We securely delete or anonymise data when it is no longer required. 

 

  1. Cookies & Analytics

At Alby, we use cookies, pixels, and similar tracking technologies to enhance your experience, analyse usage, and support our marketing efforts. These technologies help us improve functionality, personalise content, and better understand how users interact with our platform. 

Why We Use Cookies 

We may use cookies for the following purposes: 

(a) Saving Preferences & Settings 
 To remember your preferences (such as language, location, or display settings), so you don’t have to re-enter them each time you visit. 

(b) Sign-In & Authentication 
 To securely log you in and keep your session active across different pages, allowing for a smoother navigation experience. 

(c) Security & Fraud Detection 
 To help detect unusual activity, prevent abuse, and protect your account and data. 

(d) Social Media Integration 
 Some pages may include features or content provided by social media platforms (like Facebook or Instagram). These may set cookies to detect if you’re already logged in, enabling you to share content directly from Alby. 

(e) Interest-Based Advertising 
 To tailor advertising to your interests based on your activity on our platform. You can opt out of personalised advertising through your browser settings or via www.youronlinechoices.com.au. 

(f) Analytics & Performance 
 We use cookies and similar technologies to gather aggregated, anonymised data about site usage, such as number of visitors, time spent on pages, and navigation patterns, to help improve our services. 

(g) Load Balancing & Performance Monitoring 
 To maintain performance and availability of the site across multiple users and devices. 

Third-Party Tools We May Use 

  • Google Analytics 
  • Hotjar 
  • Meta Pixel (Facebook) 
  • Other reputable third-party analytics and marketing providers. 

These partners help us understand how users engage with Alby and how we can improve. All data shared with third parties is anonymised and used solely to improve platform functionality and user experience. 

Managing Cookies 

You can manage or disable cookies through your browser settings at any time. Some features of the site may not function correctly without them. For more control over interest-based advertising, visit Your Online Choices. 

 

  1. Social Login

If you choose to log in via a social platform such as Google or Facebook, we only access the minimum information necessary to create or link your Alby account. 

  • If you registered using a social login and have not set a password, you may need to complete a password reset to log in directly via email. 
  • Features such as “Keep me signed in” are managed by your chosen social login provider and are subject to their own policies. 

For security reasons, we strongly advise against using social login on public or shared devices. 

 

  1. Your Rights & Choices

You have full control over your personal information: 

  • Access or Update Data: Via your account dashboard 
  • Delete Account or Listing: Request account closure or removal of data by emailing [email protected] 
  • Opt-Out of Marketing: Use unsubscribe links or adjust preferences in your profile 
  • Withdraw Consent: Where consent was the basis for data collection (e.g. location sharing) 

 

  1. Security Measures

We use administrative, technical, and physical security measures, including: 

  • SSL encryption for data transmission 
  • Secure user authentication and access controls 
  • Regular security reviews and staff training 

Despite safeguards, no system is fully secure. If you suspect unauthorised use, contact [email protected] immediately. 

 

  1. Spam & Abuse Prevention

Alby enforces a strict anti-spam and anti-abuse policy: 

  • Unsolicited communications without user consent are prohibited 
  • Harassment, phishing, or misuse of contact details from listings will lead to account warnings or termination 

Users can report abuse at: [email protected] 

 

  1. Children’s Privacy

Alby is not directed at or intended for use by individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, contact us immediately. 

 

  1. Third-Party Services

This Policy does not apply to external links or services you may interact with through our platform. We are not responsible for how third-party services handle your data. Always review their privacy policies before engaging. 

 

  1. Changes to This Policy

We reserve the right to amend the Policy from time to time as may be required. If we make any amendments to the Policy, we will publish the updated Policy on our Website. The updated Policy will be effective from the ‘Effective Date’ listed. 

  • Material changes will be communicated via email or platform notices 
  • Unless otherwise stated, changes take effect 14 days after posting 

Your continued use of our services after we publish our or email you about our updated Policy will indicate your acceptance of the terms of the updated Policy. 

 

  1. Questions, Complaints, or Access Requests

To exercise your rights, raise a concern, report abuse, file a complaint, or request support, please contact us at: 

[email protected] 

If you are dissatisfied with our response, you may escalate the complaint to: 

Office of the Australian Information Commissioner (OAIC) 
Phone: 1300 363 992 
Website: www.oaic.gov.au 

 

  1. Contact & Entity Information

Alby is operated by:

ASPIRE LIVE PTY LTD

Entity type: Australian Private Company

ABN: 99 662 218 135

Main business location: WA 6330